Now entering the second year of Pratt's MID program and beginning to solidify a thesis topic. I'm starting to form ideas about multi contextual products and looking at some past success stories. I felt it only fair to begin this with a nod to OXO, a brand which changed perception of an enlarged grip from one of "sign of impairment" to "sign of quality and enhanced design". The opportunity to design products that have the ability to serve multiple populations while being favorably perceived and coveted by many = success.
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